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Christian Lalonde

Christian Lalonde

Since 1997, Christian Lalonde has worked as a commercial photographer with Photolux Studio, working in the world of Photography for many local, national and international clients, in both the private and public sector.

Prior to working with Photolux, Christian was a photgrapher at one of Canada’s largest commercial studios, located in Montreal, and was a teacher of photography at La Cité collégiale.

As a principal photographer at Photolux Commercial Studio, at age 39, Christian Lalonde has made his mark in the industry.  His work demonstrates a remarkable versatility as a commercial photographer and photo illustrator.

Christian completed his photography studies in 1996 from La Cité collégiale in Ottowa, Ontario, Canada.  Since joining Photolux in 1997, he has secured clients such as: Bank of Canada, Ontario Tourims, Costco Wholesale, Crown Plaza Hotels, Estée Lauder, IBM, Le Cordon Bleu, Loblaws, Maple Leaf, Agriculture & Agri-food Canada, National Art Centre, Nygard, Readers Digest, Sony, Trump and Yves St. Laurent, just to name a few.

One of his most prestigious projects can be seen on the $5 and $100 dollar bills that have been in circulation since 2001 in Canadian currency.

As part of his impressive repertoire Christian was named “Canadian Commercial Photographer of the Year” in 2001 and 2002 by the Professional Photographer of Canada (PPOC).  He has been highlighted in several international trade magazines and publications.  Recognized for his experience in lighting as well as his high standards in photography, Christian has been speaking for the last 9 years at WPPI, one of the worlds largest photographer conventions and trade shows, held in Las Vegas, Nevada.  His work is also feature by MOAB Papers as well as LiteShapers (XP Photo Gear) on a regular basis.


“Love them!!! Consistent color, consistent output, fast recycling times.  Great power output.  RELIABLE!!!” -Christian Lalonde

See more of Christian’s work at


Frankie Leal

Frankie Leal

“I love the Dynalite products! I won’t show up to a shoot without my lights! They are consistent, dependable, durable and very easy to operate. They always produce the quality of light needed for my standards. One of my favorite features is the built-in pocketwizard™ inside the powerpacks. Thank you for your awesome products that make my job easier.” – Frankie Leal

Frankie-Leal-HeadshotAt the age of 20, Frankie began his professional career as a graphic designer. With his natural artistic aptitude and eye for detail, graphic design came easily to him. At first he hired photographers to take photos for his design projects, but then he realized that he could at least take pictures as well as they did. In 2006, he drove to the local camera store and bought himself his first digital camera; a 6.3 MP Canon Rebel.

His education in photography began from analyzing pictures published inside his favorite magazines. He studied the picture’s highlights and shadows and would then recreate the light quality with his subjects in his studio. He absolutely fell in love with the art of strobe lighting. “I couldn’t get enough of the craft and therefore strived to improve my photographic ability by teaching myself through workshops, books, blogs and reading interviews of those whose work I admired,” said Frankie.

Today, he shoots out of his Los Angeles and Central California studios, but you can also catch him on-location throughout the United States shooting for a wide variety of clients that include several in the entertainment & advertising industries. Frankie’s photographic images are frequently used for print ads, magazine covers, corporate marketing, web-sites and social media marketing.  See more of Frankie’s work at


Joe DiMaggio

Joe DiMaggio

Joe DiMaggio’s photographs embrace the elements of a powerful symphony. Here are choruses and chords of color. We perceive a rhythmic movement in objects that may seem stationary in the three-dimensional world that the rest of us inhabit. Vibrant hues begin to blur and invisible lines direct our gaze toward a sacred center where the subject of the photograph vibrates with spiritual intensity. DiMaggio propels us through new perceptual portals. Passive viewing is not possible. Inspired, at first, by a grandfather with ample talent as an amateur photographer, DiMaggio developed under the influences of other shooters like W. Gene Smith, Alfred Eisenstadt and Mark Kaufman. He looks to the likes of DaVinci, Michelangelo, Monet and Picasso as muses (or, as he puts it, Gods). “If it seems like I”m all over the place, I am,” says DiMaggio. These giants served up kindling for his creative flame. He renders images that are uniquely and distinctively DiMaggio’s own.

Also evident in DiMaggio’s work is a robust spiritual undertow. “Because of my relationship with Mother Nature and all of God”s creatures,”” he says, “I never think of a man, woman or child as a subject. I think of them as beautiful creations.” In DiMaggio’s view, he is merely the instrument “to record”their space in time at that particular moment.” It started in the woods. DiMaggio, while never defining himself as a nature photographer, tends to dwell among the trees for a goodly portion of each day, and that is where he first found magic in the details of the scenery. Soon, though, DiMaggio expanded his imagination. He discovered hitherto unseen luminosity in cityscapes, on sports fields, at racetracks. He made light viscous and emotionally meaningful.  To DiMaggio, every scene is significant.

DiMaggio’s work over three decades has been featured in publications like “Time,” “Life,” “Sports Illustrated,” “U.S. News and World Report” and hundreds more. In 1981, his “Sports Illustrated” cover of Cooney Holms was named Best Picture of the Year by “Time Magazine.” His talent earned him a coveted invitation to join the International Olympic Games Pool. His gift for advertising photography has netted him a list of Fortune 500 clients and prestigious advertising agencies.

DiMaggio’s talent as a teacher has gained him a national reputation. He’s been featured on ABC-TV’s “World of Photography” and has hosted episodes of ESPN’s “Canon Photo Safari” with celebrity guests and amateur photographers William Shatner and A.J. Langer. He has lectured to thousands of aspiring photographers in workshops around the world. He is a contributing editor of the internationally published “Times Journal of Photography” and a lecturer for the “American Photo/Popular Photography” Mentor Workshops. He has taught at additional workshops in Palm Beach and the Maine Photographic Workshop.

Equally at ease with pictures that move, DiMaggio has directed a number of commercials and short films. He recently completed directing a one-hour documentary which aired on Discovery Channel’s Shark Week 2005.

As he ages, DiMaggio’s talent matures along with his heart. “For me the camera represents my soul,” he says. “It is a part of me and what I believe in. The amazing part of the process is that it’s constantly changing and evolving. It’s never the same twice.”

You can see more of Joe’s work on his website

Digital Still Life Photography By Steve Sint

Digital Still Life Photography By Steve Sint

Digital Still Life Photography: Art, Business, & Style by Steve Sint


Steve Sint started using Dynalite flash equipment over 40 years ago with our original D-Series power packs. When we received his newest book Digital Still Life Photography: Art, Business, & Style, we were interested in seeing what he had to say. Physically the book is thick and comprehensive; his conversational writing style makes each topic covered easily understandable.


Although we appreciated images of his Dynalite equipment sprinkled throughout the book, we applaud Steve that he didn’t push any one perticular brand of lighting equipment but was more interested in creating unique lighting solutions making this book ideal for those looking to learn.  He also explained how to build custom studio accessories that repurpose traditional lighting and studio equipment in different ways. Many of them create lighting effects that cannot be duplicated with ready-made products. Not many books show a lot of behind the scenes images letting the reader know in more than words exactly how the image was captured.


Being a professional studio strobe manufacturer, we found his chapter on business great! His breakdown of how many assignment days a year a photographer can work will open many aspiring photographers eyes and his ideas on marketing a photography business should fill them with ideas. Likewise, his point that photographers have to set a salary for themselves when figuring out the cost of doing business was especially important in todays photographic workplace.

This book created quite a stir around Dynalite’s home office. We feel that everyone who reads it, whether an aspiring photographer or an established professional, will find the information on its pages useful, inspiring, and ultimately refreshing to read. Congratulations on another fine book Steve!


 For more images, books, and information visit Steve’s website



Rob Van Petten

Rob Van Petten

“For an image to be successful, the mood must support the moment. Set the stage, and create that mood with the lighting.”

“Having distinctive lighting is about finding a finer degree of finesse. A little bit more contrast here, a little bit deeper there, keep refining, until suddenly you have found that magic factor. The dynamics of light and shadow move the readers eye exactly where you intended it. The lights are a fluid part of the process – continually being adjusted as the shot evolves. The 2040 heads are so light and simple, that adjustment is effortless. Having radio-sync built in was a brilliant stroke. The smaller 500 watt second packs have become my standard, since going all digital. I require less power and I have the advantage of faster re-cycle.

Dynalites have a clean comprehendible control system. Compact, fast, functional and a Variator too. They are durable enough for the hard road. They are consistent enough that printers have called saying ‘Whatever you’re doing, don’t change it.’ They are light enough that I can appear very generous and offer to carry the lights..”

Rob Van Petten had every intention of becoming a famous rock guitar player. Somewhere along the way he began taking pictures of rock bands and got more work shooting pictures than playing his guitar. Then 35 years went by.

Now Rob shoots fashionable pictures for advertising and editorials. Guitar music still plays continuously in the background. Metal textures, modern architecture and cosmic lighting contribute to the effects in these digitally manipulated images. The use of light energizes the images beyond just illuminating the scene.

Rob’s current portfolio, Near Future, is a colorful collection of fantasy illustrations — cosmic comix. These pictures tell a short story of whimsical future fiction. The toys are high tech. The action is fun and fashionable. The moment is when the techno and the trendy merge.

Rob Van Petten grew up in a Navy family and traveled extensively. He began documenting his families travels in Japan at age 10. At 12 he borrowed his father’s Nikonand never gave it back. He is convinced that the power of photographs is a force to implement global cultural tolerance.

Rob received a photojournalism degree from Boston University School of Communicationand was photo editor of the BU News.

He had an early introduction to the digital world, developing marketing images for Data General, Digital Equipment, NEC, and other computer giants. He produced annual reports for Gillette, and General Electric for several years. He helped build brand identities for Reebok, Timberland, Tommy Hilfiger, Etonic, Robert Mondavi, Ray Ban, Rockport, Levis, Converse, Bose, Kodak and Polaroid. Rob has travelled worldwide shooting fashion catalogs for clients including Talbots, Carroll Reed, and Johnny Appleseed, Garnet Hill, Bob’s Stores and Foot Locker. He has recently shot a series of large format print images for Proctor & Gamble., shot a website for Reebok, and a series of images for Nikon’s new D3X camera.

Rob has won numerous Communications Arts, Art Directors Club and Andy Awards over the past 30 years. With a shift toward the internet, his website has won the FWA Award, the TINY Award and Yahoo’s Favorite Site. He has been featured in Photo District News, American Photo, Petersen’s Photographic, Studio Photography & Design, and Digital Photo Pro. He has endorsements with several equipment manufacturers including Nikon andDyna-lite. He is currently the host of Big Shot Workshops.

Rob speaks regularly on digital imaging topics for the Mentor Series, at the Photo Plus Expo and PMA. Recently his articles have appeared in Nikon World, Nikon Pro, Kodak Pro Pass and Digital Photo Pro.

He believes that the digital desktop is the global melting pot. The internet is the modern messenger of truth and tolerance. He believes that molecular formulas hold the key to good fashion accessorizing. Rob’s images lead us to a safer more whimsical vision of the future where modern is amusing and the future is more fun.