The Art of Creative Seeing & Lighting


Lens Explorations: The Art of Creative Seeing & Lighting Sponsored by Sigma Photo & Dynalite Monday, November 25, 2013  |  1:00 PM – 3:00 PM

Imagining scenes differently then making compelling photographs of them is always the goal of creative lens selection and lighting. Lenses are the light benders that paint the sensor with the photographer’s vision. This course by Sigma Pro, Dynalite VIP and commercial photographer Kevin Ames shows his explorations of lenses and light in traditionally “wrong” situations… ultra wide angles for fashion, portrait lenses for product, extra long telephotos for engagement portraits or medium zooms for landscapes are some of the challenges he solves in this exploration. On the how-it-works side of things, Kevin explains focal lengths, where they come from and what they mean to cropped and full frame sensor camera users.

Throughout the program, Kevin shares his lighting setups with Dynalite packs and heads that create his dynamic, dramatically lit photographs he makes using Sigma wide angle, portrait, zoom and prime lenses. Be inspired to get the most out of your lenses in this creative seeing and lighting program.

Photography is life. Kevin Ames is living it to the fullest. His career encompasses commercial photography, authoring books on Photoshop, Lightroom, as well as on photographing women, two magazine columns (Digital Photographer’s Notebook) in Photoshop User, (Lighting Photographer’s Handbook) in Light It! and speaking engagements in the U.S., Canada, Europe and Asia at Photoshop World, WPPI and Photo Plus Expo.

Through it all he maintains his studio in Atlanta, Georgia working with clients including A.T.&T., Westin Hotels and Honda Power Equipment. His work has appeared in the Wall Street Journal, Time, Atlanta Sports and Fitness and exhibited at Atlanta’s High Museum of Art and on corporate websites, brochures and catalogs. Kevin is a Sigma Pro and Dynalite VIP.

Read his blogs on: and


Kevin Ames: Basic Electronic Flash For Natural Light Photographers at PPE 2013


Electronic Flash for Natural Light Photographers Promo from Kevin Ames on Vimeo.

Natural light is beautiful.  It can be harsh, soft, direct or reflected, dramatic, romantic, and more- but it cant be predicted.  Overcast days are soft light no matter what.  After the sun sets, natural light is gone.  It’s scarce indoors, too.  Electronic flash is available anytime: night or day.  Indoors or out.  It’s all a matter of learning how it works.  This class will be about creating any kind of light- harsh, soft, dramatic, or romantic, at any time of day, even in a dark room, thanks to versatility of electronic flash. Professional photographer, Sigma Pro and Dynalite VIP Kevin Ames will begin by explaining how to recognize the qualities of light and understand how they are created, and how to use a light meter to get the correct exposure every time.

With that background covered, Ames will create harsh light in a live demo with a model.  Using what he calls, “full disclosure lighting and exposure” he will project the photographs on the classroom’s screen along with the camera’s RAW readings which he will use to refine color, contrast, and exposure. He will explain controlling contrast with light, then how to soften the light for romantic effect.  Background brightness is another consideration.  Ames will share how to know exactly what value a background will have in a photograph before it is taken.  He will demonstrate simple tools to correct color and refine exposure that work with flash or natural light, taking the guesswork out of setting these important controls.

This class is scheduled for Saturday Oct 26, 2013 from 8:45 AM to 11:45 AM in room SA1 of the Jacob Javitz Center.  It is perfect for experienced natural light photographers who understand exposure and want to add the control and versatility of electronic flash to their tool kits.  It is also a great introduction to studio and location lighting.  Beginner to intermediate levels.

American Photo Model Shoot

Join Dynalite VIP Kevin Ames and other photographers for the American Photo Model Shoot sponsored by Sigma!  Models ( male and female ) as well as the lighting and the backdrops will be provided for this event.   All you will need is your camera, lens,  and your creative vision.  We will have up to eight complete set ups that our models will rotate in and out of every ten minutes or so.  The models will perform frequent wardrobe changes as well,  so that at the end of the day you will be provided with a large number of “ looks “  from the participating models.  It’s a great way to build your personal portfolio!   Three or more of our professional photographers will be on hand all day helping with any questions regarding lighting, posing,  or how to set the optimum exposures with your camera.  We will also feature three “ Tips from a Pro “ classroom briefing sessions during the course of the full day in order to maximize your learning experience.

Sigma representatives will be on hand to loan out a wide variety of their lenses for you to use at no charge…all you need is an ID such as a drivers’ license and a credit card for security.  In addition Sigma will give you a chance to work with a model one-on-one using their high resolution 46 megapixel SD1 camera.  And…you will be able to take those images with you on a provided thumb drive.  ( Sigma lenses subject to availability,  and participants will be required to rotate these loaners during the day. )

Each model will sign a model release that will be kept on file by American Photo.


This model release gives the photographer permission to use the images for self-promotion in personal print portfolios or web galleries.  Note,  this release will not allow the use of the images for any kind of commercial purpose.


Photographers, come join American Photo magazine for the ultimate model shoot.  This unprecedented one day event presents a unique opportunity to learn from professional photographers as you fill your portfolio with beautiful photos. We’ll provide the subjects, sets, lighting and guidance. And with close to 20 models to photograph, all you need to bring is your camera and your vision.

  • Hands on model fashion shoot!
  • 8+ Model stations will be set up. Just bring your camera and memory cards!
  • SIGMA SD-1 pro-setup station
  • Free Sigma lens rentals for the day
  • Studio Lighting setups, backdrops, props
  • Build your portfolio in one day


For more information and to register click here.

Dallas, TX June 22, 2013 Where: MPS Studios Dallas 141 Regal Row; Dallas, TX 75247 Instructors: Benny Migliorino, Mark Reis, Kevin Ames, Jennifer Rozenbaum

Chicago, IL July 13, 2013 Where: DoubleTree Hotel 510 East Route 83; Mundelein, IL 60060 Instructors: Benny Migliorino, Mark Reis, Kevin Ames, Jennifer Rozenbaum

Cleveland, OH August 10,2013 Where: Hilton Garden Inn 700 Beta Drive; Cleveland, OH 44143 Instructors: Benny Migliorino, Kevin Ames, Jennifer Rozenbaum, Jessica Lark

Phoenix, AZ September 7, 2013 Where: The Scottsdale Plaza Resort 7200 North Scottsdale Road; Scottsdale, AZ 85253 Instructors: Benny Migliorino, Kevin Ames, Mark Reis, Jessica Lark

Los Angeles, CA October 12, 2013 Where: Embassy Suites 800 North Central Ave. Glendale , CA 91203 Instructors: Benny Migliorino, Kevin Ames, Jennifer Rozenbaum, Lindsay Adler Retailer:

New York City, NY November 24, 2013 Where: 82 Mercer St New York NY 10012 Instructors: Benny Migliorino, Mark Reis, Kevin Ames, Jennifer Rozenbaum, Lindsay Adler

Atlanta, GA December 7, 2013 Where: Hilton Hotel 255 Courtland Street NE; Atlanta GA 30303 Instructors: Benny Migliorino, Mark Reis, Kevin Ames, Jennifer Rozenbaum


Kevin Ames

Kevin Ames is a commercial photographer immersed in creativity. His photographs have appeared in Time, Newsweek, The Wall Street Journal and on the covers of Professional Photographer, Photoshop User, Jezebel and Atlanta Sports and Fitness magazines. He works for corporate clients including at&t, Carter’s, Honda and Westin Hotels.

Kevin writes “The Digital Photograher’s Notebook” column for Photoshop User magazine. He has authored four books on digital photography including one for the extremely popular “Dummies” series.

He teaches photographic and digital imaging workshops and classes across the United States, Canada and Europe. His studio and home are located in Atlanta, Georgia USA.

Photo Plus Expo Wrap Up

The 2010 Photo Plus Expo is now in the books and we would like to thank all of our loyal Dynalite users, VIP Photographers, speakers, and new studio strobe enthusiasts for making this years show what it was.  Based on the high traffic in our booth as well as feedback received from our authorized dealers, seminar attendees, and others that the buzz on Dynalite is only growing.

Furthermore we appreciate all of the positive feedback we received regarding our new website which was recently launched.  With so many Dynalite related photographers willing to share their work and knowledge we hope to keep the site both informative, educational, and at times even entertaining.  Updates will be frequent on the website showing our new advertisements, product demonstrations, reviews, and possible new products to come.

In addition to the new website we encourage you all to follow us on Facebook and Twitter to be kept up to date on all the happenings with the Dynalite.  Thanks again to one and all and we look forward to seeing you all again soon.